{"id":492,"date":"2026-09-22T09:50:16","date_gmt":"2026-09-22T09:50:16","guid":{"rendered":"https:\/\/household-economy.com\/index.php\/2026\/09\/22\/unveiling-grocery-secrets-why-brands-arent-always-cheaper\/"},"modified":"2026-09-22T09:50:17","modified_gmt":"2026-09-22T09:50:17","slug":"unveiling-grocery-secrets-why-brands-arent-always-cheaper","status":"publish","type":"post","link":"https:\/\/household-economy.com\/index.php\/2026\/09\/22\/unveiling-grocery-secrets-why-brands-arent-always-cheaper\/","title":{"rendered":"Unveiling Grocery Secrets: Why Brands Aren&#8217;t Always Cheaper!"},"content":{"rendered":"<div style=\"background: #f5f5f5; border: 1px solid #e0e0e0; border-left: 4px solid #2e7d32; border-radius: 8px; padding: 20px 24px; margin: 0 0 30px 0;\">\n<h3 style=\"margin: 0 0 12px 0; color: #2e7d32; font-size: 20px;\">\u26a1 Key Takeaways<\/h3>\n<ul style=\"padding-left: 20px; margin: 0; list-style: none;\">\n<li style=\"padding: 4px 0;\">\u2705 Store brands are often cheaper, but not always, especially during name-brand promotions.<\/li>\n<li style=\"padding: 4px 0;\">\u2705 Unit prices, not shelf prices, are the truest measure of value.<\/li>\n<li style=\"padding: 4px 0;\">\u2705 Many generic products are made by the same manufacturers that produce national brands.<\/li>\n<li style=\"padding: 4px 0;\">\u2705 Quality gaps vary widely by category: staples tend to be safer bets than highly engineered snacks or beauty products.<\/li>\n<li style=\"padding: 4px 0;\">\u2705 Coupons, loyalty apps, bulk deals, and shrinkflation can make name brands unexpectedly competitive.<\/li>\n<li style=\"padding: 4px 0;\">\u2705 Store brands now include premium lines, so \u201cgeneric\u201d no longer automatically means basic or bargain-bin.<\/li>\n<li style=\"padding: 4px 0;\">\u2705 The smartest shopper compares price, quantity, ingredients, performance, and personal satisfaction.<\/li>\n<\/ul>\n<\/div>\n<p>There was a time when buying the store brand felt like a small act of surrender. You reached past the cheerful cereal mascot or the gleaming detergent jug and chose the plain box with the supermarket\u2019s name on it, as if whispering to yourself, \u201cTimes are tough, but breakfast must go on.\u201d \ud83d\uded2<\/p>\n<p>That era is mostly gone. Today\u2019s store brands wear better clothes. They have rustic labels, faux-European names, minimalist typography, and in some cases prices that look suspiciously ambitious. The humble generic has grown up, gone to business school, and returned as a \u201cprivate label.\u201d<\/p>\n<p>Still, the old question remains: <strong>Are generic store brands always cheaper than name brands?<\/strong> The short answer is no. The more useful answer is: they are often cheaper, sometimes better value, occasionally worse value, and increasingly difficult to judge at a glance. Like most truths found under fluorescent grocery-store lighting, this one lives in the fine print.<\/p>\n<h2 style=\"border-bottom: 2px solid #e0e0e0; padding-bottom: 10px; margin-top: 35px;\">The Store Brand Advantage Is Real, But It Is Not Automatic \ud83c\udff7\ufe0f<\/h2>\n<p>Store brands usually begin with a structural advantage. A supermarket chain does not have to spend the same kind of money on national television ads, celebrity endorsements, glossy campaigns, or decades of brand mythology. Nobody grew up watching a dramatic commercial in which a store-brand paper towel rescued a family picnic in slow motion.<\/p>\n<p>That lower marketing burden can translate into lower prices. Retailers also control the shelf space, the promotion schedule, and the customer data. They know exactly what sells, where, and at what price. When a grocer launches its own pasta sauce or peanut butter, it is not guessing in the dark. It has years of receipt-level evidence telling it what households actually buy.<\/p>\n<p>In many categories, that advantage is obvious. Flour, sugar, salt, canned beans, frozen vegetables, over-the-counter basics, and cleaning supplies often cost noticeably less under the store label. The difference may be modest on a single trip, but over a year of grocery runs, modest has a way of becoming meaningful. \ud83d\udcb5<\/p>\n<blockquote style=\"border-left: 4px solid #2e7d32; background: #f0f7f0; padding: 16px 20px; margin: 28px 0; border-radius: 0 8px 8px 0; font-style: italic;\">\n<p style=\"margin: 0;\">The old wisdom still holds in many aisles: when the product is simple, the store brand is usually a strong contender.<\/p>\n<\/blockquote>\n<p>But \u201cusually\u201d is carrying a lot of groceries here. Store brands are priced strategically, not charitably. Retailers are not offering private labels out of pure civic devotion to your family budget. They are building loyalty, improving margins, and competing with other chains. If a store knows customers trust its label, it may price that product closer to the name brand than you expect.<\/p>\n<h2 style=\"border-bottom: 2px solid #e0e0e0; padding-bottom: 10px; margin-top: 35px;\">Why Name Brands Sometimes Win on Price \ud83c\udfaf<\/h2>\n<p>Name brands have one great weapon: promotion. A national brand may look expensive on an ordinary Tuesday, but on a sale week, with a digital coupon, a loyalty discount, and a buy-one-get-one offer, it can suddenly undercut the store brand by a surprising margin.<\/p>\n<p>This is especially true in categories where brand competition is fierce. Cereal, soda, yogurt, chips, laundry detergent, toothpaste, shampoo, frozen pizza, and coffee are frequently discounted. Manufacturers pay retailers for promotions because they need visibility and volume. The shopper who waits for deals can sometimes buy the famous label for less than the store\u2019s supposedly cheaper version.<\/p>\n<p>Consider the quiet mathematics of a supermarket shelf. A store-brand box of cereal might be priced at $3.29. The name-brand box next to it might be $5.49. Easy decision, yes? Not if the name brand is on sale for $3.99, with a $1 digital coupon and a larger box size. Suddenly the \u201cexpensive\u201d option may be cheaper per ounce.<\/p>\n<p>This is why the shelf tag can be a trickster. The number printed in large type is not always the number that matters. The smaller number, the unit price, is where the truth tends to hide. \ud83e\uddd0<\/p>\n<ul style=\"padding-left: 28px; margin: 20px 0 28px 0; list-style: disc;\">\n<li><strong>Shelf price<\/strong> tells you what one package costs.<\/li>\n<li><strong>Unit price<\/strong> tells you what you pay per ounce, pound, sheet, tablet, or serving.<\/li>\n<li><strong>Final price<\/strong> includes discounts, coupons, rewards, and promotions.<\/li>\n<li><strong>Real value<\/strong> includes whether the product actually works for you.<\/li>\n<\/ul>\n<p>The last point matters more than bargain hunters sometimes admit. A cheaper detergent that requires twice as much per load is not cheaper. A budget paper towel that shreds on contact with a spill is not a bargain; it is confetti with ambitions.<\/p>\n<h2 style=\"border-bottom: 2px solid #e0e0e0; padding-bottom: 10px; margin-top: 35px;\">The Unit Price Is Your Best Friend, Even When It Is Annoying \ud83d\udccf<\/h2>\n<p>If grocery stores were required to tattoo one consumer lesson on every shopping cart, it should be this: <strong>compare unit prices<\/strong>. The unit price is not glamorous. It has no mascot, no jingle, no social media presence. But it is the closest thing shoppers have to X-ray vision.<\/p>\n<p>Package sizes are not stable. A bag that used to contain 16 ounces may now contain 14.5 ounces. A roll that used to have 120 sheets may now have 96. A \u201cfamily size\u201d box may serve a family only if that family consists of two cautious adults and a hamster.<\/p>\n<p>This practice, often called shrinkflation, complicates the store-brand versus name-brand question. A store brand may appear cheaper because its package is smaller. Or a name brand may seem overpriced but contain more usable product. Sometimes both products have quietly shrunk, and the customer is left performing arithmetic next to the crackers.<\/p>\n<blockquote style=\"border-left: 4px solid #2e7d32; background: #f0f7f0; padding: 16px 20px; margin: 28px 0; border-radius: 0 8px 8px 0; font-style: italic;\">\n<p style=\"margin: 0;\">A lower price is not a lower cost unless the quantity, quality, and performance are comparable.<\/p>\n<\/blockquote>\n<p>Unit pricing is especially important for products sold in different forms. Liquid detergent versus pods. Shredded cheese versus blocks. Rolled oats versus instant packets. Coffee beans versus pods. A name-brand product may be pricier per package but cheaper per serving, or the reverse. The only way to know is to check.<\/p>\n<p>Of course, unit price labels are not always perfect. They can use different measurements across similar products, turning a simple comparison into a small bureaucratic puzzle. One item may be priced per ounce, another per pound, another per count. Still, even imperfect unit pricing is better than trusting packaging design, which has never been accused of modesty. \ud83e\uddfe<\/p>\n<h2 style=\"border-bottom: 2px solid #e0e0e0; padding-bottom: 10px; margin-top: 35px;\">Who Actually Makes Store Brands? The Answer May Surprise You \ud83c\udfed<\/h2>\n<p>One reason store brands have improved is that many are not made in mysterious underground kitchens beneath the supermarket. They are often produced by established manufacturers, sometimes the same companies that make national brands. The formulas may differ, and the quality standards may be customized, but the production expertise is real.<\/p>\n<p>Private-label manufacturing is a huge industry. Retailers contract with companies to produce everything from pasta and pickles to vitamins and pet food. Some manufacturers specialize in private label; others produce both their own brands and store brands. This is one reason a generic product can taste, feel, or perform remarkably close to a famous one.<\/p>\n<p>But \u201cmade by the same manufacturer\u201d does not always mean \u201cidentical.\u201d Recipes can vary. Ingredient sourcing can vary. Quality control standards can vary. The same bakery might make two loaves of bread with different flour blends, sweeteners, slice thickness, and shelf-life goals. Same oven, different outcome. \ud83c\udf5e<\/p>\n<p>The trick is not to assume store brands are either inferior knockoffs or secret clones. Both stories are too simple. The better approach is category by category, product by product.<\/p>\n<ul style=\"padding-left: 28px; margin: 20px 0 28px 0; list-style: disc;\">\n<li><strong>Highly reliable store-brand categories:<\/strong> baking staples, canned goods, rice, pasta, frozen fruits and vegetables, basic dairy, and many household paper products.<\/li>\n<li><strong>Worth testing carefully:<\/strong> coffee, chocolate, condiments, salad dressings, pet food, diapers, cosmetics, and laundry products.<\/li>\n<li><strong>Often driven by personal preference:<\/strong> cereal, snacks, soda, ice cream, sauces, and anything involving texture or nostalgia.<\/li>\n<\/ul>\n<p>Nostalgia deserves its own line on the receipt. The off-brand version of your childhood cookie may contain the same broad ingredients, but if it fails to summon the after-school glow of 1997, you may decide the savings are not worth the emotional fraud.<\/p>\n<h2 style=\"border-bottom: 2px solid #e0e0e0; padding-bottom: 10px; margin-top: 35px;\">Premium Store Brands Have Changed the Game \ud83c\udf6b<\/h2>\n<p>Not all store brands are budget brands anymore. Many retailers now operate several tiers: a basic economy line, a standard store brand, an organic or \u201cnatural\u201d line, and a premium line designed to compete with upscale national brands. The label may belong to the store, but the price tag may have developed expensive tastes.<\/p>\n<p>This is especially visible at chains that have built reputations around private labels. Some store-brand products are not alternatives to national brands; they are attractions in themselves. People go out of their way for a particular frozen appetizer, sauce, chocolate bar, or seasonal snack. In those cases, the store brand is not merely cheaper. It is part of the store\u2019s identity.<\/p>\n<p>Premium private labels complicate the question because they are often better framed as <strong>value products<\/strong> rather than <strong>cheap products<\/strong>. A store-brand imported olive oil might cost less than a boutique name brand but more than a mainstream national brand. A store-brand organic yogurt may be cheaper than a famous organic yogurt but pricier than ordinary name-brand yogurt on sale.<\/p>\n<p>In other words, \u201cstore brand\u201d no longer tells you where a product sits on the price ladder. It only tells you who owns the label. \ud83e\ude9c<\/p>\n<blockquote style=\"border-left: 4px solid #2e7d32; background: #f0f7f0; padding: 16px 20px; margin: 28px 0; border-radius: 0 8px 8px 0; font-style: italic;\">\n<p style=\"margin: 0;\">The modern store brand is not one thing. It is a whole wardrobe: bargain basics, everyday staples, organic aspirations, and premium indulgences.<\/p>\n<\/blockquote>\n<p>This is why comparing a premium store-brand product to the cheapest name-brand option can be misleading. They may not be trying to do the same job. A $6 private-label pasta sauce with imported tomatoes and olive oil is not really competing with a $2.49 jar aimed at weeknight survival. Both may be reasonable purchases, but only one is pretending dinner might involve linen napkins.<\/p>\n<h2 style=\"border-bottom: 2px solid #e0e0e0; padding-bottom: 10px; margin-top: 35px;\">When Quality Matters More Than the Price Difference \ud83e\uddea<\/h2>\n<p>There are categories where the cheapest acceptable product is the right choice. Salt is salt. Sugar is sugar. Aluminum foil, while not entirely identical across brands, does not usually inspire poetry. If the store-brand version performs well enough, savings are easy to justify.<\/p>\n<p>Other categories are more personal or performance-driven. Diapers must fit. Sunscreen must feel tolerable enough that people will actually use it. Pet food must agree with the pet, who will express dissent in ways no household wants itemized. Shampoo must suit hair type. Coffee must not make mornings feel like a punishment.<\/p>\n<p>In these cases, the best value is not always the lowest price. It is the lowest price for a product that satisfies the need without creating a new problem. A store-brand allergy medicine with the same active ingredient as a national brand may be an excellent buy. A store-brand moisturizer that irritates your skin is not, even if it saves four dollars and arrives in tasteful packaging. \ud83c\udf3f<\/p>\n<p>Food preferences can be equally unforgiving. Texture, sweetness, spice, and aroma matter. A generic cracker may be nutritionally similar to a name brand but crumble differently. A store-brand ketchup may be perfectly good, unless someone in your house has appointed themselves minister of tomato condiment authenticity.<\/p>\n<p>A practical approach is to experiment selectively. Do not overhaul your entire cart at once unless you enjoy turning dinner into a blind trial. Swap one or two products per shopping trip. If nobody notices, or if they notice and approve, keep the switch. If the savings are small and the disappointment is large, return to the brand that makes life better.<\/p>\n<ol style=\"padding-left: 28px; margin: 20px 0 28px 0; list-style: decimal;\">\n<li>Start with low-risk staples like flour, rice, pasta, canned beans, or frozen vegetables.<\/li>\n<li>Compare ingredients and active ingredients where relevant, especially for medicine and personal care.<\/li>\n<li>Check the unit price rather than relying on package size.<\/li>\n<li>Test one product at a time so you know what actually works.<\/li>\n<li>Track repeat purchases, because the product you buy again is the one that passed the real test.<\/li>\n<\/ol>\n<h2 style=\"border-bottom: 2px solid #e0e0e0; padding-bottom: 10px; margin-top: 35px;\">Coupons, Loyalty Apps, and the Fine Art of Not Being Fooled \ud83d\udcf1<\/h2>\n<p>The rise of digital coupons has made grocery pricing feel less like shopping and more like participating in a lightly gamified tax system. There are member prices, app-only deals, personalized offers, fuel points, cash-back portals, and promotions that require buying three items when you only wanted one. Somewhere, a spreadsheet is laughing.<\/p>\n<p>These tools can absolutely make name brands cheaper than store brands. A national-brand toothpaste with a digital coupon and a sale price may beat the private label. A branded yogurt multipack on promotion may cost less per cup than the store version. A name-brand detergent bought during a major sale may be one of the best values in the aisle.<\/p>\n<p>But promotions can also tempt shoppers into buying more than they need. A deal is only a deal if the product is used before it expires, fits your budget, and does not crowd your pantry like an edible real estate investment. \ud83e\uddfa<\/p>\n<p>Store brands sometimes avoid the coupon circus by offering a stable low price. That can be its own form of value. Not everyone wants to manage apps, clip offers, and time purchases like a commodities trader. For busy households, the everyday low price of a reliable store brand may be worth more than chasing occasional name-brand discounts.<\/p>\n<ul style=\"padding-left: 28px; margin: 20px 0 28px 0; list-style: disc;\">\n<li>If you enjoy deal hunting, name brands may frequently beat store brands after discounts.<\/li>\n<li>If you prefer simplicity, store brands often provide dependable savings without extra effort.<\/li>\n<li>If you buy in bulk, always compare per-unit costs and storage limits.<\/li>\n<li>If you use delivery apps, check whether online prices differ from in-store prices.<\/li>\n<\/ul>\n<p>One additional wrinkle: some store-brand products rarely go on sale because they are already positioned as value options. Name brands, by contrast, may swing widely between \u201cabsolutely not\u201d and \u201cput three in the cart.\u201d Price volatility can reward the patient shopper and punish the hurried one.<\/p>\n<h2 style=\"border-bottom: 2px solid #e0e0e0; padding-bottom: 10px; margin-top: 35px;\">The Psychology of the Label \ud83e\udde0<\/h2>\n<p>Branding works because humans are not calculators with shoes. We attach meaning to names, colors, memories, and habits. A familiar brand can feel safer, tastier, cleaner, or more effective before the package is even opened. Sometimes that confidence is earned. Sometimes it is advertising doing a ventriloquist act inside the brain.<\/p>\n<p>Store brands benefit from a different kind of trust: trust in the retailer. If you like a particular supermarket, you may assume its products are curated with some care. If you have had good experiences with its private label, you are more likely to try another item. Retailers know this, which is why a successful store brand can make customers less likely to shop elsewhere.<\/p>\n<p>Blind taste tests often reveal that consumers cannot reliably identify name brands, or that they prefer store brands more often than expected. Yet shopping is rarely blind. We see the label. We remember the commercial. We hear the opinion of the person at home who insists that only one brand of mayonnaise is legitimate. \ud83e\udd6a<\/p>\n<p>The point is not that branding is foolish. Brands can signal consistency, and consistency has value. The point is that shoppers should know when they are paying for measurable difference and when they are paying for comfort. Comfort is allowed. Just do not confuse it with a universal economic law.<\/p>\n<blockquote style=\"border-left: 4px solid #2e7d32; background: #f0f7f0; padding: 16px 20px; margin: 28px 0; border-radius: 0 8px 8px 0; font-style: italic;\">\n<p style=\"margin: 0;\">A good purchase is not always the cheapest purchase. It is the one where the price, performance, and pleasure make sense together.<\/p>\n<\/blockquote>\n<h2 style=\"border-bottom: 2px solid #e0e0e0; padding-bottom: 10px; margin-top: 35px;\">How to Decide in the Aisle Without Losing Your Afternoon \ud83d\udecd\ufe0f<\/h2>\n<p>The ideal shopper, according to personal finance folklore, compares every unit price, reads every ingredient list, stacks every coupon, calculates storage costs, and somehow still has time to live a full human life. The rest of us need shortcuts.<\/p>\n<p>A sensible rule is to build a personal \u201calways store brand\u201d list and a personal \u201cworth the brand\u201d list. These lists will differ by household. One family may swear by generic cereal but refuse to compromise on coffee. Another may buy store-brand medicine and cleaning products but remain loyal to a specific pasta sauce because peace at dinner is priceless.<\/p>\n<p>Use store brands as your default in categories where differences are small. Use name brands strategically when quality matters, when sales make them cheaper, or when a product genuinely performs better. The goal is not ideological purity. There is no trophy for having the most generic cart, though if there were, it would probably come in plain packaging. \ud83c\udfc6<\/p>\n<ul style=\"padding-left: 28px; margin: 20px 0 28px 0; list-style: disc;\">\n<li><strong>Buy store brand first<\/strong> for pantry staples, basic dairy, canned goods, and frozen produce.<\/li>\n<li><strong>Compare carefully<\/strong> for detergents, diapers, coffee, pet food, and skincare.<\/li>\n<li><strong>Watch promotions<\/strong> for cereal, snacks, soda, toothpaste, and household cleaners.<\/li>\n<li><strong>Trust repeat experience<\/strong> more than packaging promises.<\/li>\n<li><strong>Recheck prices periodically<\/strong> because supermarket pricing changes often.<\/li>\n<\/ul>\n<p>It is also worth remembering that store loyalty affects the equation. A store brand is only available at that retailer. If you become attached to it, the grocer wins a little more of your routine. That is not necessarily bad, but it is part of the bargain. Private labels are both a savings tool and a loyalty strategy.<\/p>\n<h2 style=\"border-bottom: 2px solid #e0e0e0; padding-bottom: 10px; margin-top: 35px;\">The Bottom Line: Cheaper Often, Always No \u2705<\/h2>\n<p>So, are generic store brands always cheaper than name brands? No. But they are often cheaper, and in many categories they are good enough or excellent. The catch is that grocery pricing is dynamic, and value is not printed in large friendly numbers on the front of a shelf tag.<\/p>\n<p>The modern shopper needs a blend of skepticism and practicality. Check the unit price. Notice package size. Use coupons when they are easy and meaningful. Try store brands where the risk is low. Stay loyal to name brands when they earn that loyalty. And never let a label, whether famous or store-owned, do your thinking for you.<\/p>\n<p>The best grocery cart is not the one filled entirely with national brands or entirely with generics. It is the one built from evidence: what costs less, what works well, what your household actually uses, and what makes daily life a little easier. In the grand drama of household economics, that is about as close to victory as the cereal aisle allows. \ud83e\udd63<\/p>\n<h2 style=\"border-bottom: 2px solid #e0e0e0; padding-bottom: 10px; margin-top: 35px;\">FAQ \u2753<\/h2>\n<h3 style=\"margin-top: 24px; color: #333;\">Are store brands the same as generic brands?<\/h3>\n<p>Not exactly. Traditional generic products were often plain, low-cost alternatives with minimal branding. Store brands, or private labels, are owned by retailers and may include budget, standard, organic, and premium product lines. Some are basic bargains, while others are designed to compete with higher-end name brands.<\/p>\n<h3 style=\"margin-top: 24px; color: #333;\">Can name brands be cheaper than store brands?<\/h3>\n<p>Yes. Name brands can be cheaper when they are on sale, paired with coupons, included in loyalty promotions, or sold in larger packages with a lower unit price. This is common in categories like cereal, toothpaste, detergent, soda, snacks, and yogurt.<\/p>\n<h3 style=\"margin-top: 24px; color: #333;\">Which store-brand products are usually worth buying?<\/h3>\n<p>Pantry staples such as flour, sugar, rice, pasta, canned vegetables, beans, frozen produce, basic dairy, and many over-the-counter medicines are often strong store-brand buys. These products tend to have fewer meaningful differences between labels, though it still pays to compare unit prices and ingredients.<\/p>\n<h3 style=\"margin-top: 24px; color: #333;\">How can I tell if a store brand is a good deal?<\/h3>\n<p>Look beyond the shelf price. Compare the unit price, package size, ingredients, active ingredients, and how well the product performs. A lower price is only a good deal if the product meets your needs and does not require using more to get the same result.<\/p>\n<h3 style=\"margin-top: 24px; color: #333;\">Should I always switch to store brands to save money?<\/h3>\n<p>No. A smarter approach is to switch selectively. Try store brands in low-risk categories first, keep the ones you like, and remain open to name brands when promotions make them cheaper or when quality matters to you. The best savings strategy is flexible, not dogmatic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u26a1 Key Takeaways \u2705 Store brands are often cheaper, but not always, especially during name-brand promotions. \u2705 Unit<\/p>\n","protected":false},"author":1,"featured_media":491,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy"],"_links":{"self":[{"href":"https:\/\/household-economy.com\/index.php\/wp-json\/wp\/v2\/posts\/492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/household-economy.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/household-economy.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/household-economy.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/household-economy.com\/index.php\/wp-json\/wp\/v2\/comments?post=492"}],"version-history":[{"count":1,"href":"https:\/\/household-economy.com\/index.php\/wp-json\/wp\/v2\/posts\/492\/revisions"}],"predecessor-version":[{"id":493,"href":"https:\/\/household-economy.com\/index.php\/wp-json\/wp\/v2\/posts\/492\/revisions\/493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/household-economy.com\/index.php\/wp-json\/wp\/v2\/media\/491"}],"wp:attachment":[{"href":"https:\/\/household-economy.com\/index.php\/wp-json\/wp\/v2\/media?parent=492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/household-economy.com\/index.php\/wp-json\/wp\/v2\/categories?post=492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/household-economy.com\/index.php\/wp-json\/wp\/v2\/tags?post=492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}